How Much Money MrBeast Really Makes – And Why He Says He’s Not Rich

Discover how much money MrBeast earns from YouTube and Feastables, and why the 25-year-old creator says he's not actually wealthy, despite raking in up to $700 million a year.

There’s no denying that MrBeast — aka Jimmy Donaldson — is one of the highest-earning creators on the internet. With over 410 million subscribers on YouTube and viral videos that often cross 100 million views, his annual revenue from YouTube ads, brand deals, and his Feastables snack brand is estimated between $600 million and $700 million.

Yet despite these jaw-dropping figures, MrBeast claims he’s not rich. Why? Because almost all of that income gets reinvested into his brand and content creation.

In a recent interview with Time Magazine, Donaldson revealed that each video can earn several million dollars through ads and sponsorships. Some brands even pay up to $3 million for a single shout-out. However, he doesn’t personally control the money — not even his bank accounts. His finances are managed by a CFO and overseen by his mother.

“I’ve put every dollar back into the business — some might call it foolish,” he said. “But I believed we’d succeed, and thankfully, it paid off.”

Here’s the latest on MrBeast’s earnings:

Net Worth & Business Revenue

1. Estimated net worth: ~$1 billion as of 2025, making him one of the few content creators to reach billionaire status.
2. Beast Industries revenue: $473 million in 2024, with projections to hit ~$899 million in 2025.

Annual & Monthly Earnings

1. YouTube ad revenue and brand deals: around $85 million earned in 2024, per Forbes
2. Some outlets report broader income—including ventures like Feastables and MrBeast Burger—at $600–700 million per year, though these are wider estimations.
3. Daily income (on paper): about $250,000/day, which equates to ~$83 million/year.
4. Monthly earnings: estimates vary from $3 million (ad‑only) up to ~$50 million/month when including all revenue channels.

Income Sources Breakdown

YouTube ad revenue – hundreds of millions of monthly views.

Brand deals & sponsorships – estimated $2.5–3 million per video

Business ventures – Feastables (chocolate), Beast Burger (food), toy line (MrBeast Lab), Amazon show “Beast Games,” etc.

Merchandise – major online and global sales.

Philanthropy-focused content – channels like Beast Philanthropy generate huge viewership but revenue profits are donated.

Reinvestment Strategy

1. MrBeast reinvests almost all earnings into content production—up to $250 million annually
2. As a result, despite a billion‑dollar valuation, he actually has very little available cash personally, reportedly even borrowing from his mother to finance his wedding

Summary

MrBeast isn’t just earning - he’s using his wealth to fund even bigger content and philanthropic stunts, making him a very unique case in the creator economy.